Released on = August 3, 2007, 10:36 pm

Press Release Author = RedCamel Solutions

Industry = Education

Press Release Summary = This one-of-a-kind patent pending technology was tested on
college teams and was proven repeatedly to dramatically improve players' performance
on court.

Press Release Body = RedCamel Solutions launched their Smart-Basketbal.com site,
demonstrating an innovative patent-pending technology that enables to stimulate the
brain functions responsible for a basketball players' cognitive skills (brain
skills) that were so far considered as almost impossible to teach.

This unique "Basketball Workouts for the Brain" system was originally developed by a
group of Israeli cognition scientists in order to improve the cognitive skills of
top fighter pilots. A fighter pilot must take in the entire combat scene at a
glance, take into account all variables, and make the right decisions under intense
pressure―all in matter of seconds.

Fighter pilots who used the system, measurably improved their performance in the air
by an amazing average of 30%.

While working on the project, the developers of this "Brain-Gym" system noticed that
the brain skills required by top fighter pilots are amazingly similar to those
required of professional basketball players on court.

From that moment, this system was adapted by a team of computer programmers and
thirty basketball coaches for use by any basketball player at any level - focusing
on junior high, high school and collegiate players.

The outcome was a computer software that looks and feels like a classic video game;
while the player shoots at moving "spaceships" and chases other targets, the
software automatically analyzes his or her brain skills and customizes a tailor-made
training program for that specific player.

Basketball players reported that by adding this brain-training program to their
regular basketball workouts program dramatically changed their performance on court
in the areas of decision-making, reading the court, and execution, particularly
during money-time situations
One interesting result was that players who used this software reported that the
game \"slowed down for them\", enabling them to make accurate and smart moves, passes,
and shots like never before.

They reported seeing what other players don\'t, understanding what\'s happening on
court way before their teammates and opponents, and finally, making those "right
decisions" while other players freeze up.

"This technology is undoubtedly revolutionary" Says Yaron Lavi, RedCamel Solution's
CEO, "For the first time ever it was proven to teach skills that so far were
considered a matter of instinct a basketball player either had or didn't."

"Traditionally, the only way a basketball player could improve his or her peripheral
vision, game intelligence and real-time decision-making was court time and plenty of
it. Unfortunately, court time is a precious commodity during which far too much is
at stake to allow for teaching."

"For the first time ever, by training at home in front of the computer, any
basketball player is given the chance to dramatically improve his or her performance
on court within as little as 6 to 8 weeks of training." - says Lavi.


Web Site = http://www.smart-basketball.com

Contact Details = Yaron Lavi, CEO
Dani 3 st. Tel Aviv Israel
00972-50-6655097
contact@smart-basketball.com